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Nayax

Nayax Overview

“Our partnership with SECO propels Nayax toward new frontiers in automated self-service retail, harnessing SECO’s extensive OEM network to extend our commercial reach into high-demand markets worldwide and accelerate broader adoption of our embedded payment platform. (...) We’re proud to work with SECO to offer game-changing, fully embedded payment solutions that unify telematics, analytics, and frictionless transactions under one umbrella.”Oren Tepper, Chief Commercial Officer of Nayax

01. The Challenge

OEMs operating in automated and self-service environments face a structural limitation: payments, device management, and user experience are often fragmented across separate systems.

This creates issues such as:

  • chevron_rightDisconnected payment and machine logic, leading to poor user experience
  • chevron_rightLimited access to transaction data and customer insights
  • chevron_rightHigh complexity in integrating payments into connected devices
  • chevron_rightIncreased costs due to multiple vendors and components

This challenge is particularly critical in sectors like:

  • chevron_rightVending & unattended retail
  • chevron_rightCoffee machines & food service equipment
  • chevron_rightEV charging infrastructure
  • chevron_rightSelf-service kiosks and smart retail systems

OEMs needed a way to embed payments natively into their devices, without adding complexity and with full control over data and operations.

02. The Solution

Through a strategic partnership, SECO and Nayax combined their technologies into a fully integrated IoT and payment solution built for OEMs.

The solution embeds Nayax’s global payment platform directly into SECO’s IoT-enabled devices. Payments, device management and data are handled together in one architecture.

This enables:

  • checkNative payment integration within connected devices (no external terminals)
  • checkA single platform combining:
  • checkReal-time visibility into transactions, device status and user behavior
  • checkSupport for global payment systems and scalable deployments

The result is a compact, all-in-one solution that brings hardware, software and payments into one ecosystem, designed for easy integration by OEMs.

  • checkEmbedded cashless payments
  • checkIoT device management
  • checkReal-time business intelligence
  • checkRemote machine control
  • checkGlobal scalability

03. The Results

The partnership unlocks a new level of efficiency and innovation for both Nayax and SECO customers.

For OEMs and operators:

  • checkFaster time-to-market with ready-to-integrate payment-enabled devices
  • checkReduced complexity by eliminating separate payment and IoT systems
  • checkLower operational costs through integrated hardware and software
  • checkImproved user experience with frictionless, seamless transactions
  • checkAccess to transaction data + machine data in a single platform

For end customers:

  • checkSmoother interactions with fully integrated, cashless experiences
  • checkFaster, more reliable transactions across self-service environments

Outcome: A unified IoT and payment ecosystem that allows OEMs to build smarter, connected machines with embedded payments, enabling new business models, better user experiences, and data-driven operations at scale.

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Nayax × Clea | IoT Success Story | Clea